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Zofia Szuca
I bring holistic UX/UI expertise, combining research, prototyping, and design aligned with global standards. Skilled in collaborating with technical and business teams, I lead workshops to raise UX awareness. Detail-oriented and proactive, I adapt to dynamic demands while focusing on user needs and business goals. Creativity and collaboration drive my work. More about my approach and experience in the About section.
multidisciplinary design wrapped up in emotion and intuition
Branding Comes First
A Designer’s Perspective on Building Brands That Last
Branding before websites, before funnels, before design systems. This book explains how to build a lasting brand from the ground up — with clarity and intention.
UX and UI in Practice
Understand the Difference Before You Start Designing
A practical guide to the real difference between user experience and interface design — and why it matters in every digital product.
Profiting from Ideas — Yours and Others'
A practical book for creators and business-minded people —
on protecting, pricing, and selling ideas.
Or buying them ethically, if you don’t have your own (yet).
No fluff. Just a system that works.
Sales Synergy
If you’ve ever felt frustrated with a website that looked good but didn’t perform — this is for you.
Sales Synergy is a no-code, no-fluff guide to building a website that actually helps your business.
📖 Practical. Strategic. Non-technical.
AI in Practice
A practical, honest book about how I use AI to build a multi-stream digital business — on my terms.
No shortcuts. No coaching. No hype.
Just a real-life system, written from inside the process.
I provide comprehensive interface audits to identify strengths, weaknesses, and opportunities for improvement in your website, app, or online store. With over five years of experience, I offer actionable recommendations and modern mockups to enhance usability and user satisfaction. Let me help you create intuitive and attractive designs that your users will love. Contact me today to schedule a consultation or start an audit.
Unlock Your Product's Full Potential with Expert UX/UI Consultations.
Building a portfolio without clients isn’t cheating — it’s practice.And practice needs a brief. You don’t have to wait for someone to hire you. You can design a tour check-in system, a career mentorship …
A portfolio isn’t just a gallery of your work. It’s a curated selection designed to show how you think as a designer. It’s not about quantity — it’s about quality and context. And above …
Dark Patterns. Clear Consequences. Not every UX flaw is unintentional. Sometimes, it’s strategic. Sometimes… it’s deliberate. • Pre-checked boxes for newsletter signups• “Cancel” buttons styled like “Confirm”• Prices shown in tiny, barely legible font• …
© Zofia Szuca 2024
Brand and product designer