Today, I'd like to share my thoughts on a book that has transformed my approach to design and allowed me to better understand my clients. I'm talking about "100 Things Every Designer Needs to Know About People" by Susan Weinschenk. This book is a treasure trove of knowledge for anyone looking to educate themselves in UX/UI design and user psychology. Reading it can not only enhance your skills but also help in creating more user-friendly and effective products.

An Interesting Journey Through Scientific Examples

Susan Weinschenk includes many intriguing scientific examples in her book that show what makes a product well-designed. These examples are not only fascinating but also practical, allowing us to understand how specific psychological theories can be applied in reality.

The Basics of Psychology in Design

One of the key elements of this book is the fundamentals of psychology, which are essential for understanding society and what is important in diversity. Susan Weinschenk explains in an accessible way why certain human traits are universal, while others may vary depending on the cultural context.

A New Perspective on Client Interviews and Usability Testing

This book made me rethink the way I conduct client interviews and usability tests. Before reading this book, my questions were quite general and often led to imprecise answers. Now I know how important it is to ask specific questions that lead to a deeper understanding of users' needs and behaviors.

Susan Weinschenk highlights which questions can be more effective during usability tests. For example, instead of asking the user "Do you like this design?", it's better to ask "What elements of this design make it easier for you to use the product?". This way, we can get more detailed information that helps improve our designs.

Rephrasing Questions and Understanding User Behaviors

After reading this book, I started rephrasing the questions I ask during client interviews. For example, instead of asking generally about experiences with a product, I now focus on specific situations and emotions that users experienced while using the product. This allows me to better understand which aspects of my design work well and which need improvement.

Moreover, the book revealed certain user behaviors that are common enough that I no longer need to ask certain questions. For example, thanks to the research included in the book, I know that for most users, it's crucial for the interface to be intuitive and easy to use. This allows me to focus on other, more detailed aspects of design that can address the unique needs of my target group.

Universal Principles and Limitations

Of course, it's worth noting that the book does not address people with disabilities or illnesses. However, the universal principles described by Susan Weinschenk are an excellent starting point for any designer. Understanding the basic principles of user psychology allows creating products that are more accessible and useful to a wide audience.

My Personal Experiences and Recommendations

As a designer, I have always strived to create products that not only meet technical requirements but are also user-friendly and useful. After reading "100 Things Every Designer Needs to Know About People," my approach to design has become more conscious and based on solid scientific foundations.

This book has made me more critically analyze my projects and consider how I can better meet my clients' needs. I have changed the way I conduct interviews and usability tests, and I have gained a deeper understanding of user psychology. Thanks to this, I can create products that are more intuitive and respond to the real needs of users.

Therefore, I highly recommend "100 Things Every Designer Needs to Know About People" to anyone who wants to educate themselves in UX/UI design and better understand their clients. It's a book that can truly change your approach to design and help you create better, more useful products.