Hi there.
I’m a Product Designer with 12+ years of experience designing complex, user-centered solutions across web and desktop platforms. I bring together UX strategy, research, system thinking, and visual clarity to craft interfaces that are intuitive, scalable, and aligned with business goals.
Over the years, I’ve led the design of internal platforms, B2B tools, cloud apps, data dashboards, signal processing software, and game localization systems – always focusing on delivering value through clear interaction flows and accessible design. I specialize in early-stage UX audits, product discovery, research synthesis, and transforming insights into interactive prototypes ready for implementation.
My experience spans international consultancy and R&D environments (including Sii Poland, Rockwell Automation, Lionbridge Games, Transition Technologies), where I worked closely with product owners, developers, and business stakeholders to align design decisions with measurable impact.
My approach is rooted in empathy, structure, and iteration – I treat design as a collaborative process that bridges user needs and product outcomes. Whether refining an existing interface or helping define a new product direction, I focus on clarity, delivery, and consistency across the product lifecycle.
I actively collaborated with Product Owners and BAs to refine backlogs, eliminate low-value features, and prioritize MVP scope based on user research. My work directly contributed to reducing feature bloat and streamlining modular flows in complex application ecosystems.
Key contributions:
- Conducted user interviews that led to eliminating redundant functionality, saving ~20% of development time
- Designed micro-interactions that improved task completion and data accuracy in high-stakes workflows
- Led internal UX onboarding for non-design teams, improving cross-functional alignment
- Balanced design intent with CMS and implementation constraints through close dev collaboration
- Provided strategic feedback to internal teams around project scoping, onboarding, and team matching
- Led early discovery workshops and conducted competitive analysis, shaping early-stage hypotheses for new features.
- Collaborated with PO and devs to refine backlog stories, ensuring technical feasibility and clarity of implementation.
- Designed user interfaces and interactive prototypes in Figma, contributing to a scalable design system and documentation update.
- Conducted usability testing, iterated based on findings, and supported implementation QA to maintain visual and interaction fidelity.
- Provided ongoing feedback and collaboration across dev, QA, and support teams to improve communication and app stability.
- Advocated for user-centric priorities by aligning feature requests with user needs and business goals.
Tools & stack: Figma, Confluence, Jira, internal documentation systems
Approach: From audit to iteration – working in cycles of research, validation, and delivery.
Impact: Improved interface consistency across 3 products, reduced redundant feature backlog, and introduced a more structured user research loop.
- Created high-fidelity designs in Figma aligned with corporate branding and design system guidelines
- Designed platform-specific interfaces (web + desktop), adapting interaction models to fit user expectations and tech constraints
- Collaborated with dev teams to write and refine user stories, ensuring accurate implementation and behavior
- Introduced iterative design cycles based on ongoing feedback loops with testers and users
- Translated business and technical requirements into clear UX/UI design goals, balancing priorities and timelines
Tools: Figma, internal R&D tools, Jira, stakeholder interviews
Impact: Improved user satisfaction (measured via internal survey) and reduced support requests for one of the core internal tools by streamlining the workflow.
graphic & UI/UX designe
- Conducted UX audits and prepared design recommendations tailored to technical and business constraints
- Designed user flows, wireframes, and interactive prototypes, addressing client-specific operational challenges
- Facilitated alignment between business goals and development capabilities, ensuring smoother handoff and implementation
- Helped developers during front-end implementation by reviewing builds and providing annotated feedback
- Supported post-delivery review and iteration cycles after stakeholder sign-off
Tools: Figma, Adobe CC, Dev handoff tools, stakeholder interviews, Jira
Scope: From discovery and ideation to implementation support on rapid-release B2B tools.
Thanks to analytical thinking, a very good work organization, and the searched for new promotional solutions, my clients, after a month of positioning, were in the top ten of the GOOGLE search results. The work was mainly about positioning. Sometimes, if there was such a need, I designed a brand, DTP, or websites.
- Links entries to SEO directories.
- Placing ads on portals for obtaining external links.
- Writing ads saturated with keywords.
- Writing texts for the SeoLight.
- Website code optimization.
- Writing long texts (2500 characters) for home pages. At that time the GOOGLE search engine required links to subpages from the home page. I wrote texts not only for positioning but also to promote the company. I used the acquired knowledge for this from the literature of marketing.
- Creating accounts on YouTube. I put links on the cover and designed graphics. I edited advanced SEO settings. I compliment the channel with both links to the client's websites containing keywords and unique content of the company's offer.
- SEO content analysis of clients' websites.
- Making videos for customers with keywords in the title. Mainly simple animations in After Effects containing the company's offer of SEO keyword.
- Running a fan page on FB, google plus, and other social media. Everything for SEO - user-oriented. It consisted of placing information about the company's offer using keywords. Also, I designed a graphics for social media.
- Setting up social groups on google plus containing keywords. I published thematic posts there.
• Outdoor advertising: billboards, posters, advertising on cars
• Photomontage, web pages
Graphic Designer
What can I say more about me?
Alongside my career in UX and product design, I run my own digital art shop where I create and sell abstract, symbolic works in printable and collectible formats. Building this store allowed me to merge design expertise with entrepreneurship — from concept and creation to branding, packaging, and customer experience.
This initiative reflects my passion for art, calligraphy, and visual storytelling, while also sharpening my skills in SEO, e-commerce, and digital product strategy.
And yes — I’m still a dog person. 🐾
Books
How to Build a Brand – Even If You Don’t Know Where to Start
Before websites. Before marketing. Before visuals.
This book helps you understand what a brand really is — and how to create one with purpose, even if you feel lost at first.
Clear steps, simple language, and a designer’s perspective to guide you from confusion to clarity.
If you’ve ever felt frustrated with a website that looked good but didn’t perform — this is for you.
Sales Synergy is a no-code, no-fluff guide to building a website that actually helps your business.
📖 Practical. Strategic. Non-technical.
Not every marketing book tells you to slow down, ask better questions, and rethink your message.
This one does.
Understand the Difference Before You Start Designing
A practical guide to the real difference between user experience and interface design — and why it matters in every digital product.
A practical book for creators and business-minded people —
on protecting, pricing, and selling ideas.
Or buying them ethically, if you don’t have your own (yet).
No fluff. Just a system that works.
A practical, honest book about how I use AI to build a multi-stream digital business — on my terms.
No shortcuts. No coaching. No hype.
Just a real-life system, written from inside the process.
© Zofia Szuca 2024
Brand and product designer