Books
Here are my books — real stories and practical tools from my daily work as a designer. No theory, no fluff. Just what actually helps you build brands and digital projects that make sense.
Branding Comes First
A Designer’s Perspective on Building Brands That Last
As a UX/UI designer, I’ve worked with too many brands that started from the wrong place — visuals first, clarity second.
This book is my honest take on what truly matters when you're building a brand: perception, emotion, psychology, and practical structure.
What’s inside:
• How fast thinking shapes first impressions
• Why aesthetics without strategy won’t save your brand
• When to consider a rebrand (and when not to)
• Checklists, audits, and branding tools
UX and UI
in Practice
Understand the Difference Before You Start Designing
A practical guide to the real difference between user experience and interface design — and why it matters in every digital product.
Inside the book, you’ll find:
– clear definitions of UX vs. UI
– a full case study breaking down a simple hyperlink
– design logic behind choosing links or buttons
– how color works in UI (and when it misleads)
– the role of UI in supporting — not replacing — UX
– visual hierarchy, accessibility, and real-world context
– designer-developer collaboration explained simply
Whether you're designing your first screen or leading a product team, this book will help you see UX and UI not as trends — but as essential, interdependent parts of good design.
Profiting from Ideas — Yours and Others’
A practical guide for creators, consultants, and entrepreneurs
who want to protect their know-how —
or ethically build on someone else’s.
This book is about ideas —
what to do with them,
how to stop giving them away for free,
how to structure and price them,
and how to sell or buy them
without losing clarity or control.
No coaching fluff.
No motivational filler.
Just a working system that respects the value of intellectual work.
Sales Synergy:
How to Turn Your Website into a Sales Team Member
Your website shouldn’t be a brochure — it should be part of your business strategy.
This non-technical eBook guides you through the entire process of planning, structuring, and designing a site that works for your business — converting visitors, supporting trust, and growing alongside your goals.
Whether you’re a founder, freelancer, or digital creator, Sales Synergy will help you stop guessing and start building with purpose.
AI in Practice
A practical, honest book about how I use AI to build a multi-stream digital business — on my terms.
No shortcuts. No coaching. No hype. Just a real-life system, written from inside the process.
What you’ll get from it:
✔ How to collaborate with AI without losing your voice
✔ How to build systems instead of chasing trends
✔ How to stay in control — creatively, strategically, technically
✔ A transparent look at my tools, structure, workflow and mindset
Marketing Without the Noise
Not every marketing book tells you to slow down, ask better questions, and rethink your message.
This one does.
© Zofia Szuca 2024
Brand and product designer