New idea for case study. Perfume FOR – brand, strategy and UX/UI design.

March 5, 2023
 · 
1 min read

Sometimes I do sketches. It's not always work for me. But now I did some of them. The ideas come quickly so I used pencil and paper. The company's name is FOR. I want to build a brand for a medium company that sells perfumes and sell it on a simple one-page site.

It's a challenge for me to design a perfume brand. This is something I have never designed before. 

I would like to design all the letters of the logo by myself. I would like to draw them. 

I will design:

  • full brand,
  • one-page website,
  • shopping flow,
  • packaging,
  • create a bottle in Blender 3D.

First, I need to know more about the market. Who's the competition? How do they sell and represent the products?

My Books

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Complexity is not bad design. Poor structure is. This article explores systems thinking, operational clarity, product architecture, and designing complex systems without chaos.
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Discover 15 practical UX prompts for ChatGPT that support research, design decisions, edge-case analysis, documentation, and portfolio case studies. Learn how to use AI as a structured thinking partner without outsourcing your professional judgement.
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Good UX is not only about delight. Operational UX reduces business cost by improving workflows, lowering cognitive load, reducing errors, and helping teams work faster.

© Zofia Szuca 2024
Brand and product designer