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Zofia Szuca
I bring holistic UX/UI expertise, combining research, prototyping, and design aligned with global standards. Skilled in collaborating with technical and business teams, I lead workshops to raise UX awareness. Detail-oriented and proactive, I adapt to dynamic demands while focusing on user needs and business goals. Creativity and collaboration drive my work. More about my approach and experience in the About section.
multidisciplinary design wrapped up in emotion and intuition
Branding Comes First
A Designer’s Perspective on Building Brands That Last
Branding before websites, before funnels, before design systems. This book explains how to build a lasting brand from the ground up — with clarity and intention.
UX and UI in Practice
Understand the Difference Before You Start Designing
A practical guide to the real difference between user experience and interface design — and why it matters in every digital product.
Profiting from Ideas — Yours and Others'
A practical book for creators and business-minded people —
on protecting, pricing, and selling ideas.
Or buying them ethically, if you don’t have your own (yet).
No fluff. Just a system that works.
Sales Synergy
If you’ve ever felt frustrated with a website that looked good but didn’t perform — this is for you.
Sales Synergy is a no-code, no-fluff guide to building a website that actually helps your business.
📖 Practical. Strategic. Non-technical.
AI in Practice
A practical, honest book about how I use AI to build a multi-stream digital business — on my terms.
No shortcuts. No coaching. No hype.
Just a real-life system, written from inside the process.
I provide comprehensive interface audits to identify strengths, weaknesses, and opportunities for improvement in your website, app, or online store. With over five years of experience, I offer actionable recommendations and modern mockups to enhance usability and user satisfaction. Let me help you create intuitive and attractive designs that your users will love. Contact me today to schedule a consultation or start an audit.
Unlock Your Product's Full Potential with Expert UX/UI Consultations.
It usually starts like this: "I need a logo." Then comes the website, a few brand colors, maybe a slogan. But the core of the brand? Still missing. As a UX/UI designer, I’ve seen …
Design Thinking – Buzzword or Real Tool? Let’s be honest: “Design Thinking” became more popular than many startups. It’s overused, confused with brainstorming, and often tossed into presentations as a shiny process label. But …
Communication: The Invisible Backbone of Design Design isn’t just screens, flows, or test reports. Without communication, nothing sticks. It’s communication that holds the entire design process together. I explored this idea in detail in …
© Zofia Szuca 2024
Brand and product designer