My role: Branding, user research, wireframing, prototyping, usability tests.

When? 2022

Tool: Figma

Art auction app for an art gallery. New app to help people find the right art piece that they can buy for their home or invest.

User and needs

MemoQ is a platform for translators - more details please see www.memoq.com

The user is translator who don't like to use computer. Plugin should has the easiest flow as possible and everything that's needed to vaidate translation should be in same window. Also basic funcionality like edit or delete.

The problem

We need to find out how they look for an art and how they decide. And is it easy to find what they're looking for and register for an auction. We’d like to understand the specific challenges in the searching, scheduling and buying process.

The goal

Art auction apps will allow users to buy art, which will affect art investors and collectors by giving them the ability to buy real art and sell with an income. This will also connect with good artists.

User research

First, I need to find people and places that sell art. Furthermore, I listen to podcasts about art.
User group that I’m looking for are passionate of art. I focus on collectors and investors. Both of them know art excellent and know how looks good piece. Unfortunately, technology is not their strong side. So, they need app that will be easy to use.

Pain points

Trust: Buyers are concerned that the piece of art will be fake.
A lot of buyers: Many people want to buy a piece of art. It's confirmation, its value.
Time: The auction run is very fast and emotional. The second reason is that buyers can't attend every auction.
Price: Everyone is looking for a piece of art at a good price.

Persona

Patric

Age: 40

Education: Harward

Hometown: New York

Family: Wife

Occupation: Lawyer

I always want to be an artist. Unfortunately, I don't have the right skills and talent. I love to feel the spirit of an art piece.

Goals

Owning a valuable work of art for aesthetic value.
Having something that moves, inspires and fills you with good energy.
Finding a masterpiece at a good price.

Frustrations

I will be cheated.
Choose something that you can live with every day.
A work of art must not upset me or depress me.

Patric is a collector. Willingness to be among extraordinary beauty. He has no manual skills, so he cannot create by himself. However, he is very sensitive to art and pays special attention to what surrounds him. He already has several paintings and is looking for another one that will match his collection.

Magda

Age: 45

Education: Uniwersytet Jagieloński

Hometown: Warszawa

Family: One child and husband

Occupation: Businnes owner

I'm always rushing. I love art as a hobby. But I'm also a businesswoman and I want to combine my love for art and make a good investment.

Goals

ʻInvest' in an art piece that will increase in value over the next ten years.
I want to buy an art being in my business travel.

Frustrations

Can I sell an art piece with an income?
I will buy a counterfeit.

Magda wishes to invest in art. She's also a collector. However, as a businesswoman, she cannot always attend auctions in person or by phone. However, he wants to participate in the auction in person. Technologies are not her forte. However, he would like to buy something from the top shelf. He doesn't have to buy many works. They must have adequate investment value.

Brand