After writing Branding Comes First, I knew my next step would be to go even deeper into design fundamentals — this time from the perspective of day-to-day interface decisions.

So here it is:
UX and UI in Practice: Understand the Difference Before You Start Designing
→ Available now on Amazon Kindle

Why I wrote it

Because too often, teams jump into design tools without actually knowing who’s doing UX, who’s doing UI, and where the responsibilities split.
And then: confusion, overwork, scope creep, lost clarity.

This book exists to fix that.

It’s for everyone who’s ever heard “UX/UI” said like it’s one role — and felt the consequences later in the product.

What you’ll find inside

• A clear distinction between UX and UI — with real-world language
• A full breakdown of the link vs button dilemma
• How color communicates function before words do
• Where interface ends and experience begins
• Why beautiful UI doesn’t work if UX isn’t driving the logic

Who it’s for

• Junior and mid-level designers
• Developers who work closely with UI/UX teams
• Product owners, startup founders and design-adjacent roles
• Anyone tired of vague, theoretical design books

If Branding Comes First was about business foundations,
this book is about design clarity — before a single pixel is pushed.

👉 Read it now: https://www.amazon.co.uk/dp/B0FDLLZM6S