My Books

A practical guide for creators, strategists, and UX/UI designers who already use AI — but want to do it wisely. There are two types of designers. The first one: “AI will ruin everything, steal …

Every designer has lived this moment:A deadline appears out of nowhere, unrealistic and immovable, and suddenly the team is expected to “make it work.” Nobody asks whether the scope makes sense.Nobody asks whether the …

There is a moment in every mature product team when someone finally realizes:“Wait… the designer isn’t here to draw screens. They’re here to shape the product.” Unfortunately, some teams never get to that moment. …