Many business owners think of rebranding as a facelift. A new logo, fresh color palette, updated fonts, and... done. Brand refreshed. Right? Wrong. That’s like repainting the facade while the building lacks foundations. Rebranding …

Designing large, complex web applications is challenging, especially when there is no direct contact with end users. In such projects, a UX/UI designer must rely on experience, best practices, and effective collaboration with teams …

In the marketing world, there's a phrase that gets thrown around a lot: "Every lasting brand knows this instinctively." Sounds good. Catchy. Perfect for a conference banner. The problem? It's not true. In my …